Myths, facts, and all in between, today’s locals are torn between myths and facts of Al-Balad. thanks to the enormous number of mythical stories created by the imagination of its teller. In this campaign myths will be utilized to show facts of Al-Balad while introducing the launch of Bab Al-Bont.
The meaning of prosperity, life, and essance..
The substantial part of Saudi’s identity...
And Al-Ahli Saudi Football Club..
But there is more to the story..
Green is the common denominator, which immensifies submerges both
identities in one simple question.. “What’s the meaning of green?”
Green is not just another color, it’s a nationality.
It is a story that previews loyalty, good beginnings, growth, and peace.
And most importantly.. a loyal entity.
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